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Who is John Ternus, the Apple insider set to take over as CEO

Low-profile hardware chief steps up as Apple bets on product-first leadership

CUPERTINO: Apple has tapped John Ternus as its next chief executive officer, marking a significant leadership shift as Tim Cook prepares to step into the role of executive chairman from September 1, 2026.

A 25-year Apple veteran, Ternus is widely seen as a product-first leader with deep roots in the company’s hardware engineering DNA. Currently serving as senior vice president of hardware engineering, he has been at the centre of Apple’s product evolution, quietly shaping some of its most defining innovations.

Ternus joined Apple in 2001 as part of the product design team after an early stint at Virtual Research Systems, where he worked on virtual reality hardware. Over the years, he climbed steadily through the ranks, becoming vice president of hardware engineering in 2013 and later joining the executive team in 2021.

His contributions span nearly every major Apple product line. He played a key role in the transition to Apple Silicon, a shift that moved Mac devices away from Intel processors to the company’s in-house chips. He has also overseen the development of products such as the iPad, AirPods and multiple generations of iPhone and Mac, including recent launches like the iPhone Air and MacBook Neo.

Apple CEO Tim Cook said, “John is a visionary leader whose contributions to Apple over the past 25 years are extensive… he combines the mind of an engineer, the soul of an innovator, and the heart to lead with integrity.”

At 51, the same age Cook was when he succeeded Steve Jobs, Ternus represents both continuity and a subtle shift in leadership style. Unlike Cook’s operations-driven approach, Ternus is expected to bring a sharper product lens to the top job.

The new leadership structure will see Ternus take over as CEO, Cook move to executive chairman, Johny Srouji step into an expanded role as chief hardware officer, and Arthur Levinson become lead independent director.

Despite Apple’s strong financial position, Ternus inherits a set of complex challenges. The company faces mounting pressure to accelerate its artificial intelligence strategy amid competition from rivals, while also dealing with regulatory scrutiny in key markets and calls for the next breakthrough product category.

Known for keeping a low public profile, Ternus has largely stayed out of the spotlight, focusing instead on execution and engineering. That understated style may now be tested on a much bigger stage.

With Cook remaining closely involved as executive chairman, the transition is expected to be smooth. The bigger question is whether Ternus can take Apple’s product story into its next defining chapter.

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