INDIA: Nielsen has unveiled the winners of its 2025 Artey Awards, marking a record-breaking year for streaming as audiences clocked an estimated 16.7 trillion minutes of viewing: a 19 per cent rise from 2024 and the highest on record.
Disney plus’s animated favourite Bluey claimed the top streaming title of the year for a second straight time with 45 billion viewing minutes, while Netflix’s Stranger Things emerged as the most-watched original series, drawing 40 billion minutes and helping the platform secure five category wins.
The inaugural Artey Award for streaming icon of the year went to Seth MacFarlane, whose extensive catalogue of television shows and films generated more than 60 billion viewing minutes across platforms in 2025. Nielsen said the honour recognises creators whose body of work consistently drives sustained audience engagement.
According to Nielsen’s streaming content ratings, the Artey Awards are based purely on audience viewing minutes across major platforms including Disney plus, HBO Max, Netflix, Paramount plus and Pluto TV.
Nielsen SVP product strategy Brian Fuhrer, said the awards reflect how rapidly streaming continues to reshape viewing habits, with both established hits and new entrants capturing audiences at scale.
MacFarlane’s long-running series Family Guy and American Dad! ranked among the most-watched adult animation titles of the year, while his films and newer shows added billions more minutes of streaming time across services including Hulu, Peacock and Fox-linked platforms.
