Copy: Mana Projects, a Bengaluru-based real estate developer, has signed Bollywood actor Ranbir Kapoor as brand ambassador while unveiling a refreshed brand identity aimed at sharpening its pitch to modern urban homebuyers.
The move signals a strategic reset as the developer doubles down on design-led residential communities that blend architecture, nature and engineering to shape contemporary living spaces.
D. Kishore Reddy, chairman and managing director, said the rebranding reflects the company’s evolution as Bengaluru’s housing market shifts towards younger, design-conscious buyers seeking more than just apartments. The focus, he said, is on purposeful space, intelligent design and sustainable living environments.
Kapoor said the partnership resonated with his belief that homes should offer comfort, warmth and belonging, adding that the developer’s approach of integrating design, functionality and nature stood out.
The collaboration will roll out through a large integrated campaign spanning digital, outdoor and experiential platforms, one of the company’s most significant brand pushes in recent years.
Over the past two decades, Mana Projects has built a portfolio of residential developments across Bengaluru, particularly along emerging corridors such as Sarjapur Road. The company has focused on amenity-rich neighbourhoods designed around sustainability, community living and quality of life.
With Bengaluru expanding and buyer expectations rising, Mana Projects is betting that its refreshed brand and celebrity face will help it stay ahead in a crowded market.
The message is clear: the developer is not just building homes. It is trying to redesign how the city lives next.
