MUMBAI: The latest address on Randeep Hooda’s portfolio isn’t a film set, it’s a real estate brand. Nehlia Developers has appointed the actor as its official brand ambassador, signalling a fresh branding push as the company looks to strengthen its presence in North India’s premium plotted development and luxury farmhouse market.
The announcement comes after the company’s transition from Nehlia Realtors to Nehlia Developers, a move that reflects its broader focus on planned communities centred on luxury, sustainability, wellness and long-term investment value.
The developer said Hooda’s public persona and affinity for nature align with its positioning around green, open spaces and lifestyle-focused developments, as it seeks to appeal to aspirational homebuyers and investors.
The partnership will be backed by an integrated marketing campaign spanning television and digital commercials, print, outdoor advertising, social media, public relations and customer engagement initiatives, giving the brand a wider presence across key markets in North India.
Celebrity endorsements have become an increasingly popular strategy in the real estate sector as developers look to build trust and improve recall in an intensely competitive housing market, particularly in the premium and luxury segments.
Nehlia Developers said the collaboration forms part of its broader brand-building efforts following its corporate transformation, as it aims to expand its footprint through thoughtfully planned plotted developments and luxury farmhouse communities.
With the real estate market witnessing rising demand for lifestyle-led projects and second-home investments, developers are increasingly turning to integrated marketing campaigns and familiar faces to differentiate themselves. For Nehlia Developers, the association with Hooda marks not just a branding exercise, but a bid to strengthen its identity as it enters its next phase of growth.
