NEW DELHI: NeoLiv, the fund-led real estate development platform that has been quietly reshaping how institutional capital flows into Indian housing, has made its boldest internal move yet. Chandan Kar, a founding member and partner who helped build the company from scratch, has been elevated to chief marketing officer, a newly empowered role that hands him command of brand, marketing, corporate communications, public relations, AI-led initiatives, revenue and customer centricity in one sweeping mandate.
The timing is deliberate. NeoLiv is pushing hard into India’s most contested real-estate markets, and the appointment signals that it intends to compete not just on capital discipline but on brand muscle. Kar’s brief is to fuse strategy with execution: align brand positioning with business outcomes, deepen stakeholder engagement and build an integrated communication machine tuned to the demands of modern homebuyers and institutional investors alike.
At the centre of his agenda is artificial intelligence. Kar will lead NeoLiv’s push to harness AI for sharper marketing effectiveness, smoother customer journeys and the unlocking of new revenue streams, a priority that reflects how seriously Indian developers are now taking data-driven growth after years of gut-feel dealmaking.
“This transition presents an opportunity to build a future-ready organisation that blends innovation with customer-centric design and execution,” said Kar. “Our focus will remain on creating differentiated brand experiences while driving sustainable and scalable growth.”
Mohit Malhotra, NeoLiv’s founder, was unequivocal about why the company looked no further than its own table. “Chandan has been instrumental in shaping NeoLiv’s strategic direction from inception,” he said. “His elevation to CMO reflects both his exceptional leadership capabilities and our confidence in his vision for building a differentiated, customer-first brand. As we scale our platform and deepen our market presence, Chandan’s strategic acumen and innovative thinking will be invaluable in driving our next chapter of growth.”
NeoLiv’s pitch to investors and buyers rests on a distinctive model: institutional capital rigour married to development agility. Founded by Malhotra, previously managing director and chief executive of Godrej Properties, it is backed by 360 ONE, the SEBI-approved category-II equity fund that manages INR 100 trillion in wealth, and by the family offices of ultra-high-net-worth Indians. The platform claims 150-plus years of combined real-estate expertise and leans on technology, data analytics and AI-driven insights to sharpen project delivery and lift customer satisfaction.
For a company that has spent its early years building the plumbing, capital structures, governance frameworks and micro-market selection, putting a founding partner in charge of the customer-facing story suggests NeoLiv has decided the time for quiet competence is over. The megaphone is now on.