BPTP Limited has hired Shalini Jha as senior vice-president of marketing, tasking her with leading brand strategy, communications and customer engagement across the Gurugram-based real estate developer’s residential and commercial portfolio.
Jha arrives with 22 years of marketing experience spanning real estate, retail, hospitality, banking and finance, and public relations. She has managed large marketing budgets and led campaigns across brand building, digital marketing, partnerships and experiential marketing, while maintaining active engagement with industry bodies including CREDAI, ASSOCHAM, CII, NASSCOM and FICCI.
Most recently, she served as senior vice-president of marketing at Krisumi Corporation, where she oversaw marketing strategy, campaign execution and portfolio positioning.
Vishal Singh, chief human resource officer at BPTP, said the hire was a deliberate one. “Her deep understanding of consumer-facing sectors, combined with her experience in real estate marketing, makes her exceptionally well-placed to drive our brand and marketing agenda,” he said, adding that as the company continues to grow its footprint in NCR, Jha’s leadership would be instrumental in strengthening its positioning and customer engagement.
Jha called the timing of her move significant. “I am pleased to join BPTP at such a dynamic phase of its growth,” she said. “I look forward to contributing to the company’s ongoing marketing initiatives.”
BPTP has operated in the Delhi-NCR market for over two decades, delivering residential and commercial projects across group housing, plotted developments and integrated townships. With a new marketing chief now in place, it is signalling that the next phase of growth will be fought as much on brand as on brick and mortar.
