MUMBAI: Atul Projects wants buyers to walk in and feel the difference. The Mumbai developer has launched The House of Wonder, a festive campaign for The Hillfront, its residential project in Mulund, Mumbai. The pitch: come and experience life in a home designed around natural elements, modern conveniences and thoughtful design, and expect attractive festive deals along the way.
The setting is the star. With a carefully planned layout, The Hillfront aims to bring residents the advantages of nature and of living in the city at once. It makes use of the surrounding hills, greenery, natural light and serenity, giving residents a chance to enjoy nature while staying in touch with the city. The layout is designed for people looking for unique homes that fit their lifestyle and daily necessities.
A view, or a way of life?
The idea behind the campaign is a smart one. Nature, the thinking goes, should not be merely a view from a house but a part of everyday life. That is a shift from selling square footage to selling experience. Atul Projects says it aims to show that owning a home is not merely a transaction, and the campaign encourages buyers to feel and enjoy their environment before they decide. The festive campaign will also offer a number of benefits to potential customers.
Aakash Patel, director, Atul Projects, said: “A home is much more than just a place where a person lives; rather, it is what shapes each of our everyday experiences. As far as the Hillfront project is concerned, we are going to create conditions that would make it possible to achieve a particular synergy of the beautiful landscape, planning and all modern comforts. House of Wonder reflects this idea, encouraging buyers to discover what it means to own a home during the festive season.”
Piyush Niljikar, head of marketing, Atul Projects, added: “With ‘The House of Wonder’, we aimed to depict the feeling of discovering a home that provides more than simply a roof over your head. At The Hillfront, the elements of nature play a significant role in our daily life, creating a place where everything has a broader meaning and life has a different rhythm. This festive season, we invite homebuyers to visit and experience this unique offering, which will also have attractive festive deals.”
Why the festive season
The timing is deliberate. The festive season is when many families think about new beginnings, and the campaign invites homebuyers to visit and see the offering for themselves. A site visit, in other words, is the centrepiece: buyers are asked to experience the home rather than read about it. Through the campaign, Atul Projects reiterates its commitment to creating homes that blend comfort, nature and buyers’ needs seamlessly.
A developer with a long track record
Behind the campaign is a developer with some heft. Founded in 1972, Atul Projects is a trusted name in Mumbai’s real estate panorama for the last five decades, and has delivered 75 projects. That is more than 50 years in business, a record that gives a festive launch rather more weight than most.
About Atul Projects
Atul Projects is a trusted name in Mumbai’s real estate panorama for the last five decades, founded in 1972, with the premise that every space should do more than fulfil expectations; it should enrich the way people live, work and invest. While its strong foundation across residential, commercial, industrial and hospitality complexes remains intact, the company’s focal point has always been on trust, transparency and thoughtful design, thus ushering in quality, comfort and long-term value. Anchored by a vision to provide forward-thinking spaces that change with technology and customer expectations, Atul Projects is driven towards integrity, innovation and relationships that matter. With 75 projects delivered and transparency at the core of it all, the company continues to craft developments that reflect trust, purpose and an unflinching commitment to excellence. A few of its marquee projects are: Bella Vista Empress, Corporate Avenue, Blue Fortuna, Trade Avenue, Hill Crest and Wallace Fortuna.