MUMBAI: Ahuja Residences has appointed Namrata Bhujel as head of marketing, communication and PR, as the hospitality company looks to strengthen its brand presence and support expansion across markets.
Bhujel brings 15 years of experience in marketing and communications, spanning brand strategy, integrated marketing, digital campaigns, social media, content and public relations. Her career includes stints working with brands such as Reckitt Benckiser, Lufthansa German Airlines, SWISS, WrightBus, JCB and Germany Tourism.
During her tenure with MRM/McCann, she handled integrated marketing initiatives, digital campaigns, social media, creative content and influencer collaborations. Her experience also includes client relationship management, team leadership and marketing strategy.
At Ahuja Residences, Bhujel will lead marketing, communications, public relations and brand-building initiatives across its portfolio of serviced apartments, hotels and other hospitality offerings.
Her mandate includes sharpening brand positioning, increasing visibility, strengthening digital and performance marketing, developing strategic partnerships and aligning communications with business priorities. She will also focus on building a consistent brand architecture across the portfolio, supporting new launches and improving stakeholder engagement.
Commenting on the appointment, Ahuja Residences CHRO Sonal Pathak said Bhujel’s experience in marketing, brand building and communications would support the company as it expands its hospitality portfolio. Strengthening brand capabilities and integrating marketing and communications, she added, remained priorities for its next phase of growth.
The appointment comes as Ahuja Residences seeks to build a more unified brand identity and strengthen its presence across hospitality markets.
