NATIONAL: Kisna Diamond and Gold Jewellery temporarily changed its name to ‘Radha Diamond and Gold Jewellery’ on International Women’s Day, launching a campaign designed to celebrate the strength and influence of women.
The symbolic name change drew on the cultural resonance of Radha, often seen as an enduring expression of feminine strength, compassion and resilience. Through this gesture, the jewellery brand sought to honour the role women play in shaping families, communities and everyday life.
To mark the occasion, Kisna showrooms across India adopted a distinctive Radha-themed identity on 8 March, transforming store displays and communication materials to reflect the campaign. The initiative extended across print, retail and digital platforms, creating a unified brand presence for the day.
Stores also hosted Women’s Day engagements aimed at celebrating women within local communities. Employees participated by wearing name badges recognising the most influential women in their lives, whether mothers, daughters, sisters, partners or mentors.
“Women shape our lives in profound ways, often guiding families and communities with quiet strength,” said Hari Krishna Group and Kisna Diamond and Gold Jewellery founder and managing director Ghanshyam Dholakia. “By adopting the name Radha for a day, we wanted to make a meaningful gesture that honours the spirit of womanhood.”
The campaign aimed to move beyond conventional Women’s Day messaging by embedding the theme of womanhood into the brand’s identity, albeit briefly, across its retail network and communications.
Launched in 2005, Kisna is the flagship jewellery brand of the Hari Krishna Group and has built a nationwide retail footprint through more than 1,500 shop-in-shop outlets and over 130 exclusive showrooms.
