MUMBAI: Weeks of production squeezed into one evening. That was the pitch at SPARK, and the people who sign off on India’s films, shows and campaigns watched it happen.
VerSe Innovation, parent of Dailyhunt, Magzter and Josh, hosted the AI creativity summit at the Grand Hyatt on Wednesday, with Google Cloud as title partner. Over 500 filmmakers, studio heads, broadcasters, agency bosses and creators came by invitation. There were no stalls and no sales patter. Everything on show was made on Spark Station, VerSe’s AI content platform.
Spark Station made its beta debut at Film Expo 2026 in New Delhi in August, where the short film Just One Small Change went from a blank page to a final render in three hours. Two months on, the platform has graduated from generating shots to directing them.
First up is hybrid filmmaking. Shoot real actors and Spark Station builds the rest around them: locations, sets, crowds, props and camera moves. Capture, character lock, compositing and finishing live in one place.
Then comes Spark, an AI film crew on call. Describe a film and agents for direction, writing, art, camera, sound and editing take it to the final cut. Want a change? Ask for it, in plain conversation. Story to Video Pro runs a single pipeline from story and script to keyframes, render and edit, with exports to Final Cut Pro, Avid, Resolve or Premiere.
The ad folk were not forgotten. A new advertising workflow handles a campaign from brief to creative, targeting and activation on one platform. A micro drama tool turns one story into multi-episode cliffhangers, with every setup tracked to its payoff.
Depth Map, Performance Capture and Mimic Studio lock a clip into a frame-stable map and capture a performance, so new characters, swapped objects and reshoots need no second shoot. Prompt Intelligence tunes a prompt to its model, with user consent, and rescues failed renders. A reworked comics generator turns a story, script or YouTube video into a finished comic with editable layers.
VerSe says Spark Station keeps characters, cast, locations and objects consistent, checks every shot before it renders and picks the best model for each task, with a manual override. It also claims to be the only platform in the world that estimates the cost of each shot before rendering. That is one for the producers who have lived through overages.
The stage was crowded. Rajkumar Hirani, Shakun Batra, Kunal Kapoor and Varun Mayya gave keynotes. Zack London of Gossip Goblin Inc, Raj Nayak, Roopak Saluja of Bang Bang Mediacorp, Namit Sharma of Arré Studio, Mahendra Soni of SVF Entertainment, Biren Ghose of Astra Studios and Chirag Sanghani of Google Cloud were among those in conversation.
VerSe Innovation co-founder and CEO Umang Bedi set the tone. “For a hundred years, the camera decided what was possible. From tonight, the imagination does. Spark Station enables that. Built by creators, for creators, it puts real performances and AI in the same frame, so the only limit on a story is the imagination behind it,” he said.
Hirani was blunt about money. “The budget decided who got to dream on screen. With AI, the only limit is how big you dare to imagine,” he said.
Kapoor looked at the audience. “Every new technology has increased the number of people watching stories. AI could be the first to increase the number of people telling them,” he said.
Batra kept it grounded. “AI won’t give you taste. It closes the gap between the film in your head & the one on screen. Imagination is now the currency, and anyone who has it gets to tell stories,” he said.
Google Cloud India interim head Amit Kumar said, “VerSe is leveraging our generative media models like Gemini, Omni, Veo to deliver industry-leading content capabilities through Spark Station. Google Cloud is proud to help accelerate India’s AI powered creative revolution.”
Lights, camera, algorithm. And this time, the quote arrives before the shot.