MUMBAI: The next frontier of artificial intelligence may not live on a screen, it could walk, move and work alongside humans. Nvidia is expanding its partnership with South Korea’s LG Group to develop humanoid robotics and next-generation AI infrastructure, signalling a deeper push into what CEO Jensen Huang calls “physical AI,” the convergence of artificial intelligence with machines that interact with the real world.
The announcement came after Huang met LG Group Chairman Koo Kwang-mo in Seoul, where the two companies explored opportunities across robotics, manufacturing, mobility and data centre technologies.
“We are working with them in motor technology as well as mechanical systems so that we can bring together humanoid robotics and the future of robotics,” Huang said, outlining a vision that moves AI beyond chatbots and software into factories, warehouses and everyday environments.
The collaboration marks another step in Nvidia’s transformation from a chipmaker powering AI models to a company building the foundations for intelligent machines. By combining Nvidia’s AI platforms with LG’s expertise in electronics, engineering and manufacturing, the partners aim to create systems capable of learning, adapting and operating in real-world settings.
But robots are only one part of the equation.
The two companies are also working on the architecture of future AI-ready data centres, the digital powerhouses that underpin the global artificial intelligence boom.
“We’re also working with LG in architecting the future data centres,” Huang said, highlighting the growing importance of infrastructure as AI workloads become larger and more complex.
At the heart of the partnership is what Nvidia describes as an “AI factory,” a computing ecosystem designed to support LG’s expanding AI ambitions. The facility will provide the processing power required to train, simulate and deploy AI applications across multiple sectors, including robotics, autonomous driving, cloud services and advanced manufacturing.
The strategy is designed to create a seamless pipeline from AI development to deployment. Nvidia’s full-stack AI platform will be integrated with LG’s manufacturing and consumer technology ecosystem, allowing companies to train models, generate synthetic data, run simulations and deploy systems in real-world environments through a connected workflow.
On the robotics side, LG Electronics plans to use Nvidia’s Isaac robotics and simulation platform to train machines in virtual environments before they are deployed physically. The approach allows developers to test and refine robotic behaviour digitally, reducing costs and accelerating development cycles.
The companies are also exploring humanoid and modular robots powered by Nvidia’s advanced AI models, with a focus on enabling machines to perform increasingly sophisticated tasks across industrial and commercial settings.
The partnership extends across several LG affiliates. LG Innotek is expected to contribute robotics components and hardware technologies, while LG CNS will integrate Nvidia’s AI capabilities into industrial systems spanning manufacturing, logistics and enterprise operations.
The expanded collaboration reflects a broader shift taking place across the technology industry. As AI moves from generating text and images to powering physical systems, companies are racing to build the infrastructure, software and hardware needed to support a new generation of intelligent machines.
For Nvidia, the partnership strengthens its position at the centre of that transformation. For LG, it offers an opportunity to blend decades of manufacturing expertise with cutting-edge AI technologies.
Together, the two companies are betting that the future of artificial intelligence will not simply be smarter software but smarter machines capable of bringing AI into the physical world.
