MUMBAI: Looks like copy-paste has finally met its toughest job interview. LinkedIn is stepping up its fight against low-quality, AI-generated content with a fresh set of moderation tools aimed at keeping the platform focused on genuine expertise rather than algorithmic filler.
The professional networking platform has introduced a new reporting option that allows users to flag posts or comments they believe resemble “AI slop” content that appears overly dependent on artificial intelligence or lacks authenticity.
According to Hari Srinivasan, Chief Product Officer for the LinkedIn Ecosystem, feedback from the new feature will help refine the platform’s systems for identifying low-quality content. He acknowledged that defining AI slop is inherently subjective and likely to evolve as generative AI becomes more sophisticated.
Beyond user reporting, LinkedIn is deploying updated AI classifiers designed to detect machine-generated and other low-quality posts. Content identified through these systems will appear less frequently in recommendations, particularly among posts surfaced from outside a user’s immediate network.
The company said the objective is not to discourage the use of AI altogether but to ensure LinkedIn remains a place where members share original ideas, professional insights and personal expertise rather than generic AI-generated material.
The crackdown also extends to platform manipulation. Srinivasan revealed that LinkedIn now blocks hundreds of thousands of automated comment attempts every day and has stopped billions of other automated activities over the past few months as it tightens its defences against bots and spam.
Creators, meanwhile, will receive more nuanced feedback. LinkedIn is testing private notifications within creators’ analytics dashboards when users feel posts appear overly reliant on AI or inauthentic. Rather than serving as an enforcement mechanism, the feature is intended to help creators understand how audiences perceive their content.
Importantly, LinkedIn clarified that using AI as a writing assistant will not automatically result in reduced visibility. Posts that use AI to improve grammar or structure while retaining the creator’s original thinking and perspective will not be treated as low-quality content.
Reflecting that distinction, LinkedIn is retiring its “Enhance your post” feature, which rewrote posts using artificial intelligence. In its place, the platform will introduce a proofreading tool that corrects grammar and language while preserving a user’s original tone and writing style.
The company is also expanding profile and page verification tools and introducing an option that allows members to block comments from company pages they no longer wish to engage with.
As generative AI floods the internet with increasingly polished content, LinkedIn is betting that authenticity, not automation will become the platform’s strongest professional credential. In the race between human insight and machine-generated sameness, the company wants originality to stay at the top of the feed.
