MUMBAI: AI is getting ready to take the teacher’s seat, and JEET AI wants to make sure students get more than just answers for their money. The newly launched platform is positioning itself as a personal AI tutor that actively teaches concepts, tests comprehension and adapts explanations, starting at Rs 1,499 a month.
Unlike conventional AI chatbots that typically respond to questions, JEET AI is designed to lead students through lessons. It writes and annotates on a virtual board, uses multimedia content and interactive simulations to break down difficult topics, and checks whether learners have understood a concept before moving ahead. In chemistry, for instance, it can demonstrate reactions visually, explain the science behind them and pause to test a student’s understanding.
The idea is to recreate elements of a one-to-one classroom experience without requiring a human tutor to sit beside every learner. Students can interrupt lessons, ask unlimited questions and request repeated explanations without worrying about holding up a class or being judged for not understanding something the first time.
Founded by Ritvik Kulshrestha, who is also the chief executive officer of Extramarks Education, JEET AI is entering a market where students have long relied on coaching centres, recorded lectures and YouTube videos to prepare for competitive examinations. These options offer access to lessons at scale, but individual attention can be harder to come by. Private tutoring, meanwhile, can provide that attention at a cost that many families may struggle to afford.
AI tools have made doubt-solving more accessible, but JEET AI is betting that answering a question and teaching a student are not quite the same thing. Its model is built around structured lessons, continuous comprehension checks and personalised explanations rather than waiting for learners to identify every gap in their knowledge themselves.
“Unfortunately, this level of personal attention has always been a privilege available to very few,” Kulshrestha said, explaining the thinking behind the platform. He added that the aim was not to create another tool that answers questions, but to make the experience of learning with a personal teacher accessible to more students.
JEET AI draws on more than 15 years of educational expertise, proprietary content and pedagogical research from Extramarks Education. Beyond explaining individual concepts, the platform is designed to help students work through entire subjects, prepare for examinations and practise what they have learnt. Targeted exercises and comprehensive assessments are intended to identify learning gaps and help learners strengthen their understanding.
The platform is initially launching with JEE and Foundation courses in Hindi. NEET preparation, CBSE Board courses and other offerings are planned for introduction over the coming weeks and months. Hindi is the first supported teaching language, while Tamil, Kannada and other Indian languages are expected to follow.
The language expansion could be an important part of the proposition. Students preparing for competitive examinations do not all learn best in English, and access to explanations in familiar languages could help make digital learning more approachable. However, the effectiveness of the approach will ultimately depend on how well the AI explains concepts, identifies misunderstandings and adapts to students with different learning needs.
Price is another key part of JEET AI’s pitch. At Rs 1,499 per month, the company is presenting the platform as a more affordable alternative to conventional coaching programmes that can cost lakhs of rupees. It also aims to bring lessons, practice and assessments together in one platform, reducing the need to juggle recorded classes, separate doubt-solving tools and other learning resources.
That pricing, however, is only one part of the equation. For an AI tutor to become a credible alternative to established coaching options, students and parents will need to see whether it can deliver consistent explanations, reliable assessments and meaningful improvements in understanding. The launch sets out the model; its performance in everyday learning will determine how far it can go.
Kulshrestha said the broader ambition was to ensure that a student’s potential was not restricted by family income, location or language. The company believes AI can help extend personalised teaching to learners who may not otherwise have access to it.
For now, JEET AI is starting with JEE and Foundation preparation in Hindi, with additional subjects and languages on the roadmap. Its central proposition is straightforward: instead of making students chase answers across videos, classes and chatbots, give them a tutor that can guide the lesson, explain the difficult bits and check whether the learning has actually landed.
