MUMBAI: Your photo gallery might soon double as your personal stylist, no changing room required. Google is introducing a new artificial intelligence-driven feature to its Google Photos platform that will allow users to create a digital wardrobe and virtually try on outfits using images already stored in their gallery. Internally dubbed “Wardrobe”, the feature marks another step in the company’s push to blend AI with everyday consumer experiences.
Announced in a recent blogpost, the update will use AI to scan users’ photo libraries, identify clothing items from past images and organise them into a structured digital closet within the app. Items can be sorted into categories such as tops, bottoms and jewellery, making it easier to browse and revisit pieces that may have slipped out of regular rotation.
But the feature goes beyond cataloguing. Users will also be able to virtually try on outfits, previewing how different combinations might look before wearing them in real life. The app will support mix-and-match styling, sharing options and the ability to create moodboards for different occasions from daily wear to weddings or travel.
The concept echoes pop culture’s early imagination of digital styling, drawing parallels to the iconic virtual wardrobe system seen in Clueless, but with a modern AI upgrade.
The rollout builds on Google’s broader investments in AI and augmented reality. Since 2023, the company has steadily expanded virtual try-on tools across Search, Shopping and Images, initially using model-based previews and later enabling users to upload their own photos for more personalised results.
Powered by its Gemini AI capabilities, the new Wardrobe feature is set to roll out this summer, beginning with Android devices before arriving on iOS.
As tech platforms increasingly aim to anticipate user needs, Google’s latest move suggests that the future of fashion may not start in a store but in your camera roll.
