MUMBAI: AnyMind Group has launched AnyAI Video, a new AI-powered content creation solution designed to help brands combine AI-generated video content with creator-led campaigns across social commerce platforms.
Built on the company’s AI and data platform, AnyAI, the new tool enables marketers to generate large volumes of video content informed by platform insights, consumer behavior, and market intelligence. The company says the solution is intended to help brands scale content production while maintaining consistency across multiple channels and markets.
Unlike traditional AI video generators that focus primarily on content volume, AnyAI Video aims to support the entire customer journey. The platform can create product explainers, comparisons, tutorials, FAQ-based videos, and other formats designed to educate consumers and drive purchasing decisions across social media and e-commerce platforms.
The launch comes at a time when social media, influencer marketing, live commerce, and e-commerce are becoming increasingly interconnected. Brands are under pressure to produce more content than ever while ensuring that messaging remains aligned with brand strategy and audience expectations.
AnyMind emphasizes that AI-generated content is not intended to replace creators. Instead, the company views AI as a complementary tool that can handle scalable product-focused content, while creators continue to play a critical role in storytelling, trust-building, and audience engagement.
According to Akinori Kubo, Managing Director of Global E-Commerce at AnyMind Group, the company aims to help brands create a unified content ecosystem that combines AI-generated videos, influencer marketing, and AI-powered livestreaming. This approach is designed to support awareness, consideration, and conversion across multiple consumer touchpoints.
AnyAI Video integrates with several products within AnyMind’s broader commerce infrastructure, including influencer marketing platform AnyTag, live commerce solution AnyLive, e-commerce management platform AnyX, and logistics service AnyLogi. Together, these tools allow brands to create, distribute, measure, and optimize content within a single ecosystem.
The company highlighted an early deployment with Korean skincare brand BONCEPT in Vietnam. By combining creator-generated content, AI-generated videos, and livestreaming, the brand reportedly produced around 50 content assets per month and used AI-generated content to contribute to e-commerce sales growth while reducing production costs.
The launch is the latest step in AnyMind Group’s broader AI strategy. Over the past two years, the company has introduced several AI-powered solutions, including the live commerce platform AnyLive and retail analytics platform AnyAI OMO, as it seeks to position itself at the intersection of AI, content creation, and digital commerce.
The introduction of AnyAI Video reflects a growing trend in content technology where brands are moving beyond simply generating AI content and instead integrating AI into larger creator and commerce ecosystems. As social commerce continues to expand, the future may lie not in AI replacing creators, but in AI and human creators working together to deliver content at greater scale and efficiency.
