MUMBAI: Amagi has just given traditional newsrooms a much-needed headline upgrade because in the age of short attention spans, even breaking news needs to go viral in seconds. The cloud-based media technology company today launched Newspulse, an Agentic AI platform that watches live news broadcasts and scans video-on-demand libraries in real time. It automatically identifies individual stories and packages them into social-ready clips, vertical videos, and full news bulletins, all without manual editing.
With 93 per cent of young adults (aged 18–29) getting news via digital devices and 76 per cent relying directly on social media (Pew Research Center), broadcasters face a clear challenge: adapt to digital platforms or risk losing the next generation entirely. Newspulse addresses this by replacing fragmented, labour-intensive workflows with a single unified platform that handles the entire pipeline from broadcast ingest to social publishing.
The AI doesn’t just crop videos mechanically. It intelligently tracks on-screen subjects, lower-thirds, and graphics to dynamically reframe content into multiple aspect ratios (16:9, 9:16, 4:5, 1:1). It also generates platform-specific captions and publishes tailored clips directly to digital endpoints often within minutes. For bigger needs, it can sequence multiple stories into complete news bulletins of varying lengths.
A key strength of Newspulse is its policy-driven Agentic AI, which puts editorial control and brand integrity first. Newsrooms can define their own brand voice, stylistic rules, and content priorities. The AI then operates strictly within these guardrails, ensuring every output aligns with the channel’s unique identity and values.
Amagi co-founder and CTO Srividhya Srinivasan said, “The newsroom’s historical hesitation around AI has centred on losing editorial control. With Newspulse, we are changing that equation. The AI handles the heavy lifting of multi-platform formatting, freeing journalists to focus on the story itself.”
Newspulse is currently in limited availability testing with select newsroom partners. General availability is expected in June 2026.
In a world where news travels faster than ever, Amagi’s Newspulse could be the smart assistant every newsroom has been waiting for turning hours of manual work into minutes of intelligent automation while keeping human oversight firmly in control.
