MUMBAI: If ads are getting smarter, it seems the assistant behind them is too. Meta is expanding the beta availability of its Meta AI business assistant to advertisers and agencies of all sizes across major global markets, marking a wider push to embed artificial intelligence directly into everyday advertising workflows. Originally launched for small businesses in the United States in October 2025, the tool is now being rolled out across regions including the U.S., EMEA, APAC and LATAM, with support for multiple local languages. The expansion reflects growing demand from advertisers seeking faster decision-making and more efficient campaign management.
The assistant is integrated within existing platforms such as Ads Manager, Meta Business Suite and Business Support Home, eliminating the need for separate tools. It enables users to ask questions in plain language, analyse campaign performance in real time and access tailored recommendations based on their business data.
Among its core features is the “opportunity score”, which provides optimisation suggestions aimed at improving campaign outcomes. Early beta results suggest measurable impact: businesses using the assistant resolved common account issues at a 20 percent higher rate, while small advertisers recorded a 12 percent decrease in cost per result after applying its recommendations.
The tool also streamlines operational tasks, allowing users to restore disabled accounts, adjust spending limits and troubleshoot delivery or payment issues within seconds—areas that have traditionally required manual intervention.
Industry users say the integration is shifting how teams work. From freeing up time for creative thinking to enabling faster optimisation cycles, the assistant is positioning itself as both a support system and a decision-making aid within the ad ecosystem.
Meta says the rollout is part of a broader vision to embed AI across the entire advertiser journey. Further enhancements are expected through 2026, with a focus on campaign planning and creation, signalling a deeper integration of AI into how advertising strategies are conceived and executed.
As competition intensifies in digital advertising, the pitch is simple: less time fixing campaigns, more time building them.
