MUMBAI: DS Group has taken its green message to new heights quite literally, with a billboard that’s actually alive. The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate, has extended its innovative ‘Living Billboard’ campaign to Mumbai following a successful debut in Delhi. The high-impact plantation initiative aims to boost public awareness about sustainability and encourage citizens to participate in greening urban spaces.
The Mumbai installation features a large, eye-catching green billboard made entirely of 3,500 plants, strategically placed on the WEH Bandra Worli Sealink near the Toll Plaza. This living structure serves as a striking visual reminder of the importance of plantation while inspiring Mumbaikars to take sustainable actions in their daily lives.
The campaign aligns with DS Group’s broader vision of promoting greener cities and underscores the role of businesses in driving environmental responsibility.
DS Group, Vice Chairman Rajiv Kumar said, “For DS Group, sustainability is an enduring responsibility, not just an initiative. With critical global dialogues driving the world towards stronger environmental action, we see the business sector as a key architect of a greener future. This begins with robust public awareness. The launch of our Living Billboard campaign is a tangible commitment that contributes to this essential dialogue and reinforces our dedication to a sustainable planet.”
After making waves in Delhi, the Mumbai chapter brings the campaign to one of India’s busiest and most vibrant cities, using an unconventional and memorable format to spark conversations about climate action. In a concrete jungle where green spaces often feel scarce, this 3,500-plant billboard stands out as a refreshing breath of fresh air proving that sometimes the most powerful message is the one that literally grows on you.
With this move, DS Group continues to blend creativity with conscience, turning a simple awareness drive into a living, breathing statement on sustainability. Mumbai’s commuters now have one more reason to look up while stuck in traffic and perhaps even think twice about their own green footprint.
