Ankush Bahuguna becomes first Indian creator at Estée Lauder global launch

LOS ANGELES: Indian content creator Ankush Bahuguna has emerged as the sole representative from India at Estée Lauder’s global beauty launch in Los Angeles, signalling the growing influence of Indian creators on the world stage.

Bahuguna travelled to LA to attend the international unveiling of Estée Lauder’s new Double Wear foundation, alongside leading creators and industry figures from across markets. The launch programme included an exclusive masterclass, curated outdoor experiences and immersive brand-led activities built around the product showcase.

His inclusion reflects the legacy beauty brands bet on creators shaping global conversations in the beauty space and strengthens Bahuguna’s expanding presence in the international influencer ecosystem.

The collaboration underscores how global beauty majors are increasingly tapping Indian digital voices to reach diverse, digitally native audiences worldwide.