MUMBAI: From radio waves to real estate plays, Big FM Realty is tuning its next big project to a new frequency. The real estate arm of Big FM, operated by Reliance Broadcast Network Limited, has appointed Greenlands Global Private Limited as the managing partner for its upcoming mixed use development, a project expected to generate revenue of around Rs 1,200 crore.
The partnership brings together Big FM Realty’s brand strength and financial backing with Greenlands’ expertise in real estate strategy, brand building and sales management. Under the mandate, Greenlands will lead the project’s entire sales, marketing and customer relationship management framework, while also contributing to its broader commercial and market execution strategy.
As part of the agreement, Greenlands will oversee channel partner management, brand positioning, demand generation and direct sales, along with managing the full customer lifecycle from lead generation to post sale engagement. The firm will also support strategic planning, market positioning and integrated development execution to help establish the project as a prominent mixed use destination.
Driving the mandate is a leadership team with more than 75 years of combined experience across real estate sales, marketing and brand strategy. The team includes Nitin Shrivastava, a senior real estate professional with over two decades of experience in strategic sales, project planning and market expansion, Jai Gupta, who brings more than 17 years of experience in real estate sales, brand positioning, business development and CRM, Manuj Sardana, a marketing specialist with nearly 15 years of experience in building brand led marketing strategies and driving direct sales; and Bharat Sardana, who has close to 10 years of experience in on ground marketing and activation campaigns.
A spokesperson for Big FM Realty said the appointment reflects the company’s focus on structured execution as it expands into large scale developments.
“Appointing Greenlands as our managing partner reinforces our commitment to operational excellence and structured growth. With this development projected at Rs 1,200 crore, Greenlands’ expertise in strategy, brand building, sales and CRM will play a crucial role in realising the full potential of this landmark mixed use development,” the spokesperson said.
Greenlands Global Private Limited director and CEO Nitin Shrivastava said the company will focus on building a strong sales ecosystem and delivering a seamless customer experience.
“We are proud to partner with Big FM Realty for this significant mixed use development. Our focus will be on building a robust sales ecosystem, strengthening brand positioning, empowering channel partners and delivering a seamless and engaging customer experience,” he said.
The appointment marks another step in Big FM Realty’s strategy of working with experienced industry partners to strengthen execution, build brand led developments and accelerate growth across emerging real estate markets.
