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Analysis of 500 million impressions shows GenAI delivers comparable click rates
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Tata AIA turns Mumbai’s Parle-G memory into a sharp, city-wise outdoor play
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Broadcaster accused of arrogance and disrespect as fans slam Super 8 promotion
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At its TYNY 2026 briefing, WPP Media described a market where AI, commerce, creators and data work as one loop
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At its annual This Year Next Year event, WPP Media forecast 9.7 per cent growth for Indian advertising
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From fantasy worlds to emotional journeys, brands ditch specs for culture-led campaigns
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MUMBAI: DS Group’s Catch Salt & Spices has partnered with MasterChef India season nine as the show’s exclusive salt and spices partner, marking a...
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India’s television advertising market took a battering in 2025, with ad volumes plummeting 11 per cent compared to the previous year. The decline signals...