NATIONAL: Indian skincare brand Deconstruct has upgraded its bestselling gel sunscreen, becoming one of the first domestic brands to shift to a new generation of photostable UV filters tailored for Indian weather conditions and skin types.
The reformulated product uses four modern UV filters, including Tinosorb S, Tinosorb M, Uvinul A Plus and Uvinul T 150, designed to deliver broad-spectrum UVA and UVB protection with improved durability under prolonged sun exposure. Unlike older filters that can degrade quickly, the upgraded formulation remains effective for longer periods, addressing concerns about real-world sunscreen performance in heat and humidity.
While the science has been strengthened, Deconstruct retained the product’s lightweight, non-greasy gel texture. The sunscreen absorbs quickly, leaves no white cast and is designed for oily skin and daily use in humid climates: key factors behind its popularity with Indian consumers.
Photostability is increasingly seen as a critical benchmark in sunscreen efficacy, as unstable filters can weaken protection even with repeat application. By adopting globally recognised, highly stable UV filters, Deconstruct aims to narrow the gap between Indian formulations and international performance standards.
Deconstruct founder and CEO Malini Adapureddy, said the upgrade was driven by the need to improve protection without compromising user experience. She said Indian conditions demand sunscreens that remain effective under sustained sun exposure while staying comfortable enough for everyday wear.
The reformulation reflects a broader shift within India’s skincare market towards performance-led sun protection that prioritises durability and real-world use, rather than headline SPF claims alone.
