NATIONAL: Aliens Tattoo has launched Cause for the Paws, a long-term animal welfare initiative, committing 1 per cent of its annual net profits to programmes supporting community cats and dogs across India.
The initiative begins with a partnership with Peta India, under which the tattoo studio chain will support community cat sterilisation and medical care through Peta India’s ongoing programme. The company said the focus is on sustainable population management rather than short-term relief.
Aliens Tattoo said the programme grew organically from daily studio life, where community animals have long been fed, treated and accommodated alongside clients and their companion pets. What began as informal care has now been formalised into a structured social responsibility effort aimed at delivering measurable outcomes.
Under Cause for the Paws, 1 per cent of annual net profits will be allocated to verified animal welfare initiatives, including sterilisation, medical treatment, food support and shelter assistance. The funds will be deployed annually, with the company emphasising transparency, accountability and long-term impact. The current allocation is being directed entirely towards Peta India’s community cat sterilisation work.
“At Aliens Tattoo, art and empathy have always gone hand in hand,” said Aliens Tattoo founder Sunny Bhanushali . “This initiative allows us to turn everyday care into long-term action, using our platform to give back to the community animals who have been part of our journey.”
The launch was marked by a dedicated event attended by members of the animal welfare community, companion animal parents and industry partners. Support for the initiative came from Maneka Gandhi, People For Animals, Heads Up For Tails and Pedigree, among others.
While Peta India is the first partner, Aliens Tattoo said Cause for the Paws has been designed as an open platform, with plans to collaborate with additional verified animal welfare organisations across the country. Future plans include city-level programmes, support for rescue networks and shelters, and annual “Ink for a Cause” campaigns linking tattoo sessions directly to welfare funding.
The company said the initiative reflects a broader shift towards integrating purpose into its creative ecosystem, particularly as more clients choose tattoos to honour or memorialise their animal companions: a trend that has reinforced the emotional connection between art and advocacy.
