MUMBAI: Lights, camera, algorithm! Motorola is taking its AI ambitions from the smartphone screen to the film set, creating two 100 per cent AI-created films to showcase the motorola edge 70 max and moto g max.
The move marks a shift in how the brand is using artificial intelligence in marketing, with the technology being deployed not just to demonstrate product features but to build the worlds, narratives and visual language around them.
The first film, created for the motorola edge 70 max, revolves around the campaign thought “Max Every Move”. Its AI-generated universe uses sloths as a playful metaphor for the things that slow people down, contrasting them with a protagonist determined to keep moving and make the most of every opportunity.
The film weaves the phone’s performance credentials into that narrative, highlighting the Snapdragon 8 Gen 5 Mobile Platform, a Quad HD+ display with up to 7000 nits brightness, a 7100mAh battery offering up to 58 hours of battery life, and what Motorola describes as the segment’s only magnetic wireless charging.
It also brings Motorola Qira into the story, showcasing the AI assistant’s ability to move from questions to answers immediately.
The second film takes a lighter, more flamboyant route with the moto g max and the creative idea “Got It, Flaunt It.” Here, AI is used to turn the phone’s design and camera capabilities into a larger-than-life visual story about the confidence that comes with owning a device worth showing off.
Adding a familiar cultural hook, the film uses the Bollywood song “Baar Baar Dekho”, pairing its nostalgia with a contemporary Gen Z treatment.
The product story centres on the moto g max’s Luxury Satin-inspired Finish, Pantone curated colours and 50MP Sony LYTIA 600 Camera System, alongside its AI-powered photography capabilities.
For Motorola, the experiment is as much about testing a new creative process as it is about promoting two smartphones. The brand said the films are intended to explore how AI can influence visual expression, storytelling and production, while allowing technology to become part of the creative process itself.
Ipshita Chowdhury, Head of Marketing, Motorola India, said the films reflect the company’s approach of combining technology with creativity, adding that AI can open up new possibilities for communication and storytelling.
The two campaigns therefore put a different spin on AI in advertising: instead of simply talking about what artificial intelligence can do inside a phone, Motorola is using it to rethink what can happen before the phone even reaches the consumer’s hand.
